29 April 2013
Bach (pronounced ‘batch’) Espresso is a retail Café franchise brand – in a highly competitive New Zealand market, dominated by small local boutique coffee roasters. Coats were briefed to reinvigorate the Brand across all formats – coffee bags, sugar sticks, cups, staff uniforms and café fixtures.
The existing Bach brand had no emotive story connecting it to its unique origins – the classic Kiwi family bach. The Kiwi bach is an integral part of the relaxed Kiwi family holiday scene. Our inspiration came from the retro 1950s summer bach, a simple construction, often beachside, that’s been handed down through generations of Kiwi families.